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Wednesday
Aug082018

POLITICS/MISCELLANEOUS: President Donald Trump, Diet Coke: "The Decline and Fall of Diet Coke and the Power Generation That Loved It" ....  

***President Donald Trump, Diet Coke....

* The New Yorker (Norton Heller):  "The Decline and Fall of Diet Coke and the Power Generation That Loved It" - From the New Yorker:

“Leaking” no longer seems an apt term for what’s coming from the Trump Administration—we will soon require aqueducts to manage these flows—but certain new bits of information can still make a weird splash. The release, last week, of a recorded conversation that Michael Cohen had with Donald Trump, who was then running for President, was notable not only for its discussion of an apparent scheme to acquire the rights to a story about an alleged affair. There was, listeners noted, a desperate drink order in the middle. “Get me a Coke, please!” Trump, a notorious consumer of diet soda, cried as the going became devious.

How the mighty have fallen! And by the mighty, of course, I mean Diet Coke. Recall the soda’s heady ascent in the nineties, in the famous “Diet Coke Break” ad: permed women ogled a construction worker who compulsively removed his shirt to sip his mid-morning refreshment, and the world swooned toward the drinks aisle. Now, it seems, Diet Coke is the elixir of soft-bodied plutocrats desperate to shed their shady pasts and, possibly, a few pounds. Trump, we’re told, guzzles Diet Coke instead of coffee. The The Times reports his daily intake to be twelve cans, which, at his reported weight, is two cans shy of the the daily recommended adult human limit for caffeine. Everything seems quite precarious these days, and Diet Coke, as is its wont, has given that precariousness a late-afternoon-style crash of jangly existential panic. “Ahhh” has become “AHHH!,” and along the way the fortunes of America's favorite power soda have gone flat.

Consider those who rose on Diet Coke’s wings ...................